Competitor Analysis of Apple Essay - 755 Words

III, Competitor analysis It can not be denied that laptop market is globally a crowded competition in which there are a number of giant technology companies in the world. Apple obviously has to consider their firm competitors. Thus, the next step of this research is competitor analysis, which will identify direct and indirect competitors for Apple’s Macbook. Moreover, this analysis will select two direct competitors, which are Dell and HP, to assess their strengths and weakness relative to the marketing activities of Apple. Finally, it will explicitly demonstrate how these two competitors are potitioned in Australian laptop market. First of all, it is necessary to find the indirect competitors of Apple’s Macbook. Before the boom of†¦show more content†¦Assessing their strengths and weaknesses relative to Apple branding is the next important analysing. HP, a giant company coming from America, appears to have a good perceive of market and implement of marketing strategy, in addition, they are effective to understand changing users requirement and levels of consumers’ satisfactions (Gartner, 2010: 5). However, the weakness of HP is the complexity of constrast when chanel partners are used, so it still makes confusions for current customers. Moreover, Gartner (2010: 5) indicated that HP might be â€Å"hard-pressed† to decrease the internal costs of their products and supports, and may offer less-agressive discounts to large enterprise. Similarly, Dell, an American computer company, has good quality products and services targeted to mature market and degree of account management for global enterprise consumers (Gartner, 2010: 5). However, Gartner (2010: 5) showed that smaller enterprises that do not achieve â€Å"global account status† with Dell may experience irrelevant service and support levels. In addition, the targeted customers of Dell is limited in mature and office market because they do not have change in product design and less-competitive price. Due to these strengths and weaknesses, both Dell and Hp consider their marketing strategies to position in Australian technological market. In order to attract customers, HP focuses on improving the technological supplyShow MoreRelatedApple1199 Words   |  5 PagesErendira Franzen Apple INC. 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Apple is a multinational corporation that designs, develops and sells consumer electronics, computer software and personal computers as well as being a digital distributer of media content. The popular core products to come from Apple are the iPhone, iPad, iPod and iMac computers. This report will

The Capitulations Of Christopher Columbus - 874 Words

Christopher Columbus was an Italian-born man who managed to win the favor and funding of the Spanish monarchy. With this funding, Columbus led the most well-known voyage in human history: the voyage to the New World in 1492. This passage laid the foundation for future colonizations and, eventually, the creation of many nations in the New World. However, this voyage would not have gone past conceptualization if the Spanish monarchy decided against supporting Columbus and his exploration. Despite Columbus’ lack of Spanish descent, the Spanish monarchy aided his travels. While a variety of factors affected the monarchy’s decision, the primary reasons were Columbus’ experience in navigation, the assistance that Columbus received from Jewish†¦show more content†¦In fact, Jewish supporters played a crucial role in Columbus’ path to Spanish acceptance. Jewish supporters developed a multitude of useful navigation tools, such as the astrolabe, which Avraha m Zacuto developed. Jewish supporters also developed other tools used by Columbus, such as the cross - staff and the â€Å"quadrant Judaicus.† Furthermore, the clearest evidence of Jewish support comes in the form of Abraham Senior and Isaac Abravanel. Abraham Senior played an essential role in the marriage of Ferdinand and Isabella, and assisted Isabella in uniting Spain. This assistance gained Senior an important title for Spanish Jews, and provided plenty of funds for Senior to pledge his to Columbus upon hearing the Italian’s plan. In addition, Abravanel, also possessing a high court standing, contributed a considerable sum of money to aid Columbus’ cause. Abraham Senior applied pressure to the Spanish monarchy through his funding, and implored that Columbus receive money for the trip. Another patron, Luis de Santangel, was a baptized Jew that assisted in pressuring the monarchy due to his status as a member of a wealthy and influential family. Santangel we nt as far as imploring that Her Majesty has an audience with Columbus, a request that she accepted (Peerage). Her Majesty’s acceptance of the request provided a stepping stone for Columbus in his path to Spanish support. Without the Jewish backing, Columbus would not have gained the funding ofShow MoreRelatedEuropean Colonization : Christopher Columbus And Native Americans Essay1127 Words   |  5 Pagesbrought was death. Bartolomà © de Las Casas noted â€Å"so that from 1494 to 1508, over three million people had perished from war, slavery, and the mines† (Effects of European Colonization: Christopher Columbus and Native Americans). This was primarily due to European domesticated animals such as: pigs, sheep, horses, cows, and goats. To create a great epidemic of diseases America had never witnessed before. 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Research Essay on Being Pro Abortion Free Essays

Research Essay on Pro-Abortion Every woman should have the opportunity to determine if they would want to keep their child or abort it. Growing up in today’s society, I find myself in an environment where kids are having kids, parents who aren’t capable to raise a child are having kids, and victims of sexual assault are having kids. And in most cases, the child ends up living a life that isn’t too well. We will write a custom essay sample on Research Essay on Being Pro Abortion or any similar topic only for you Order Now This leads to children being neglected, abused, homeless, hungry and more importantly unloved. Imagine a woman not being allowed to have an abortion. Abortions eliminate the risks of all of those tragedies happening. The problem shouldn’t be killing an egg that isn’t fully yet involved into a baby. The problem should be having children but later neglecting or mistreating them to the point where they can’t be a happy child. Sometimes you hear parents saying, â€Å"I wish I would have waited. † or even worse â€Å"I don’t think I can do this. † For a lot of pregnancies, they aren’t planned. If we don’t allow for abortions to continue to be legal that simply means we are allowing for unfit parents to have kids and by doing this we are failing our children. I was taught to eliminate a problem before it escalates or before it becomes too late. We often hear stories about parents harming their children because the child might have cried too much or whined too much. Why should the child have to suffer? Why should a child be harmed in the first place? We can’t justify abortions not being legal. I feel that a human is born. Until then, you should be allowed to make the decision on whether or not you want to abort your child until it is too late. It’s a women’s right. A father can run away from his child but the mother will be there forever. The grandma might not care or the uncle might not be there but the mother will always be around. When we actually think about it, abortion isn’t as bad as we make it seem. It’s simply an alternative for a lifestyle that a person is trying to avoid. A person can’t raise a child to their best abilities if they never wanted the child to begin with. There will never be true happiness or true love for that child. This is why I take the stand for pro-abortion. Every woman should have the right to decide what they want to do with their body. With shows like â€Å"16 and Pregnant† or â€Å"Teen Mom†, we’re showed the struggles of being a teen mother but, we also notice that most of the mothers on Teen Mom are well off. Not only are they getting paid for being on the show but they have the assistance of others- most of them. But that’s not the case for many teens in the real world. USA Today reported that, â€Å"About 7% of teen girls got pregnant in 2006, a rate of 71. 5 pregnancies per 1,000 teens. That’s up slightly from 69. 5 in 2005, Guttmacher says. In 1990, when rates peaked, about 12% got pregnant. USATODAY)† Teen pregnancies are on the rise whether we can accept the fact or not. We shouldn’t be allowed to push a child into becoming a mother by eliminating abortions. Not only are we risking an unfit life for the child, we are also telling our teens that once you get pregnant having the bay is the only option when that is certainly not true. Amongst the group of teen pregnancies, we can’t forget about the minority group that isn’t lucky enough to get help from their parent. Prochoice states, â€Å"Low-income women and women in diverse communities are more adversely affected by limited access. For example, low-income women often lack the funds necessary for an abortion, which can delay their care(prochoice). † These teens have to rely on government assistance and fast money(stripping, drug dealing, prostituting, stealing, etc). The odds are already against them for the simple fact that they are minorities, they don’t have it all and they have to work harder than the next person. Having a child that they wouldn’t want makes the situation worse for both the child and the mother. Struggling to pay for an abortion beats struggling to raise a child for eighteen years. USA Today also states that, â€Å"The issue here is clearly that we have a lot of teenagers who are having sex, but they aren’t careful enough at contraception to avoid pregnancy,† says Sarah Brown, executive director of the nonprofit National Campaign to Prevent Teen and Unplanned Pregnancy, who has seen Guttmacher’s numbers. (USATODAY)† If teens aren’t wise enough to practice safe sex, how can we assume that that they will be wise enough to make the right decisions when raising their child. If we become anti-abortion, we’re sealing the deal for teens to have kids whether they want too or not. With the issue of abortion, one’s attitude toward it is going to be based on many things such as religious background and personal morals. There is no black and white answer to the abortion issue. Luckily we live in a country where we are able to decide for ourselves whether something is morally right or wrong. Thus, ultimately, the choice is ours. As with the many other ethical issues which we are faced with in our society, it is hard to come to a concrete answer until we are personally faced with that issue. All we can do is make an effort to know all of the aspects which are involved so that we may be able to make a sound decision if we were faced with this problem in our own lives. In conclusion, it is clear that although some things are important in order to save a life, I truly believe a woman should have the right to end the life of her unborn child if it’s any inconvenience at all. Even though it is stopping a beating heart, and the baby can feel pain at 20 weeks, I feel the convenience of the irresponsible mother is WAY more important. How to cite Research Essay on Being Pro Abortion, Essays